Privacy is not just about Facebook (1/3)
We now hear about privacy as a marketing argument. What was wrong? How do we care?
It's all about power, control and freedom. Whenever you obtain any kind of information regarding an individual, you also acquired some power on that person. A piece of information as common as a first-name, for example, will give you an extra advantage when you need to attract a stranger's attention. In the business world, as well, better knowledge of your customers and competitors surely will give you an edge - worth a lot of efforts or money. Fraud and blackmail are more obvious examples of how (usually stolen) personal information might be exploited, at the owner's very expense.
This is why you want some control on the information streams that flow out of yourself and your inner circles.
Yes, this has proven to be harder since we call this information data.
How much power are we giving away? And to how many people exactly? Can we trust them forever?
|Today||In 20-50 years?|
Big data has allowed the following achievements:
Robots can easily:
We have learned :
Some state agencies and big companies* have access to
*) as well as some officials, operators, etc. (and let's bet corruption is still a thing)
Smart objects are the norm,
NSA's view of Google's infrastructure (ppt, circa 2012)
Now, more precisely and as a good security practice, we might ask : what are we defending against?
This is covered in Part 2.